Ahrefs Brand Radar vs Gauge
Two AI Visibility Monitoring options side by side — published data only, hand-verified July 2026.
| Ahrefs Brand Radar | Gauge | |
|---|---|---|
| Category | AI Visibility Monitoring | AI Visibility Monitoring |
| Published pricing | Select Platforms $398/mo, All Platforms $699/mo | Growth $599/mo (600 daily prompts), Enterprise custom |
| Free offer | — | Free trial |
| AI engines covered | 7 (AI Overviews, AI Mode, ChatGPT, Copilot, Gemini, Perplexity…) | 7 (ChatGPT, Claude, Gemini, Perplexity, Copilot, AI Mode…) |
| Best for | teams already inside the Ahrefs ecosystem | Challenger and leading brands |
| Headquarters | Singapore | — |
Which one should you pick?
Based on the published data, Ahrefs Brand Radar has the lower published entry price ($398/mo vs $599/mo); only Gauge offers a free trial. Positioning also differs: Ahrefs Brand Radar aims at teams already inside the Ahrefs ecosystem, while Gauge targets Challenger and leading brands. There is no universal winner — shortlist by the engines you need, your budget, and whether you want to try before you buy.
What is Ahrefs Brand Radar?
Ahrefs Brand Radar measures brand visibility across AI answer engines using what Ahrefs calls search-backed prompts, drawn from its own web index rather than synthetically generated queries, covering 439 million+ monthly prompts across AI Overviews, AI Mode, ChatGPT, Copilot, Gemini, and Perplexity, plus Grok. Alongside AI answers, it scans YouTube (titles, descriptions, transcripts, thumbnails), TikTok, and Reddit-via-Google for the sources feeding a brand's AI presence, and benchmarks visibility against named competitors.
Used by 3,000+ companies per Ahrefs' own figures; one cited reviewer contrasts it with previously testing scripts and manually pulling AI responses by hand. Pricing for Brand Radar is listed separately from Ahrefs' core SEO plans: €358/month for select platforms or €654/month for all platforms. The broader Ahrefs Lite/Standard/Advanced plans include only a handful of prompt credits (5-20) rather than full Brand Radar access.
- 439M+ monthly prompts database
- Track brand mentions in AI answers
- YouTube and Reddit source analysis
- Unlimited projects and zero setup
- AI sources and citation tracking
Full Ahrefs Brand Radar listing →
What is Gauge?
Gauge runs a set of prompts daily across six AI platforms (ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, and Microsoft Copilot; Claude and Grok require the Enterprise tier) and checks each answer for brand mentions and citations. It reports which content gets cited and where a brand is absent versus competitors, then its content engine generates and publishes articles targeting those visibility gaps, tracking afterward whether the published pages moved the numbers.
Growth costs $599/month for 600 prompts run daily (about 108,000 tracked answers monthly), 18 articles, and 10 seats, with a one-week free trial; Enterprise adds Claude/Grok tracking, unlimited articles and seats, and a dedicated analyst at custom pricing. The site features several customer case studies with large visibility gains, though these are self-reported and started from very different baselines.
- Monitor AI answers across platforms
- Analyze content cited and gaps
- Content engine publishes to CMS
- 18 publish-ready articles monthly
- Unlimited Ask Gauge agent chats
Comparison compiled by the Geodeck editorial team from both vendors' live websites. Details change fast; always confirm on the official sites.
Frequently asked questions
Is Ahrefs Brand Radar better than Gauge?
Neither is universally better. Based on the published data, Ahrefs Brand Radar has the lower published entry price ($398/mo vs $599/mo); only Gauge offers a free trial. Positioning also differs: Ahrefs Brand Radar aims at teams already inside the Ahrefs ecosystem, while Gauge targets Challenger and leading brands. There is no universal winner — shortlist by the engines you need, your budget, and whether you want to try before you buy.
How do Ahrefs Brand Radar and Gauge compare on price?
Ahrefs Brand Radar: Select Platforms $398/mo, All Platforms $699/mo. Gauge: Growth $599/mo (600 daily prompts), Enterprise custom. Always confirm current pricing on the official websites.
What are alternatives to Ahrefs Brand Radar and Gauge?
The Geodeck AI Visibility Monitoring category lists 20 hand-verified options with a quick-comparison table covering pricing, free offers and engine coverage.
See the whole category
All 20 AI Visibility Monitoring listings with a sortable quick-comparison.