Ahrefs Brand Radar vs Profound
Two AI Visibility Monitoring options side by side — published data only, hand-verified July 2026.
| Ahrefs Brand Radar | Profound | |
|---|---|---|
| Category | AI Visibility Monitoring | AI Visibility Monitoring |
| Published pricing | Select Platforms $398/mo, All Platforms $699/mo | Starter $99/mo, Growth $399/mo (billed yearly), Enterprise custom |
| Free offer | — | — |
| AI engines covered | 7 (AI Overviews, AI Mode, ChatGPT, Copilot, Gemini, Perplexity…) | 9 (ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot…) |
| Best for | teams already inside the Ahrefs ecosystem | enterprise brands and marketing teams |
| Headquarters | Singapore | USA (New York) |
Which one should you pick?
Based on the published data, Profound has the lower published entry price ($99/mo vs $398/mo); Profound lists the broader engine coverage (9 vs 7). Positioning also differs: Ahrefs Brand Radar aims at teams already inside the Ahrefs ecosystem, while Profound targets enterprise brands and marketing teams. There is no universal winner — shortlist by the engines you need, your budget, and whether you want to try before you buy.
What is Ahrefs Brand Radar?
Ahrefs Brand Radar measures brand visibility across AI answer engines using what Ahrefs calls search-backed prompts, drawn from its own web index rather than synthetically generated queries, covering 439 million+ monthly prompts across AI Overviews, AI Mode, ChatGPT, Copilot, Gemini, and Perplexity, plus Grok. Alongside AI answers, it scans YouTube (titles, descriptions, transcripts, thumbnails), TikTok, and Reddit-via-Google for the sources feeding a brand's AI presence, and benchmarks visibility against named competitors.
Used by 3,000+ companies per Ahrefs' own figures; one cited reviewer contrasts it with previously testing scripts and manually pulling AI responses by hand. Pricing for Brand Radar is listed separately from Ahrefs' core SEO plans: €358/month for select platforms or €654/month for all platforms. The broader Ahrefs Lite/Standard/Advanced plans include only a handful of prompt credits (5-20) rather than full Brand Radar access.
- 439M+ monthly prompts database
- Track brand mentions in AI answers
- YouTube and Reddit source analysis
- Unlimited projects and zero setup
- AI sources and citation tracking
Full Ahrefs Brand Radar listing →
What is Profound?
Profound is an answer-engine-optimization platform combining brand monitoring with content and PR agents. It tracks brand mentions across ChatGPT, Perplexity, Google AI Overviews and other engines through daily-tracked prompts, analyzing a set number of unique prompts and the AI responses generated from them each month. The platform also includes Prompt Volumes for search-demand data, Agent Analytics that shows how AI crawlers such as ChatGPT, Gemini, Claude, and Perplexity read and interpret a site, and automated "Agents" that generate AEO-optimized content like FAQ pages for landing pages.
Aimed at marketing, content, and PR teams at agencies and brands of varying size. Pricing starts at $99/month for ChatGPT-only tracking of 50 prompts, rises to $399/month for three engines and 100 prompts, and reaches custom Enterprise pricing for up to nine engines with SSO/SAML and SOC 2 compliance. The entry tier tracks only one AI engine, so multi-engine comparison needs the Growth plan or higher.
- Monitor Answer Engine Insights
- Create and operate agents
- Prompt Volumes tracking
- AEO FAQ Generator
- Agent Analytics across LLMs
Comparison compiled by the Geodeck editorial team from both vendors' live websites. Details change fast; always confirm on the official sites.
Frequently asked questions
Is Ahrefs Brand Radar better than Profound?
Neither is universally better. Based on the published data, Profound has the lower published entry price ($99/mo vs $398/mo); Profound lists the broader engine coverage (9 vs 7). Positioning also differs: Ahrefs Brand Radar aims at teams already inside the Ahrefs ecosystem, while Profound targets enterprise brands and marketing teams. There is no universal winner — shortlist by the engines you need, your budget, and whether you want to try before you buy.
How do Ahrefs Brand Radar and Profound compare on price?
Ahrefs Brand Radar: Select Platforms $398/mo, All Platforms $699/mo. Profound: Starter $99/mo, Growth $399/mo (billed yearly), Enterprise custom. Always confirm current pricing on the official websites.
What are alternatives to Ahrefs Brand Radar and Profound?
The Geodeck AI Visibility Monitoring category lists 20 hand-verified options with a quick-comparison table covering pricing, free offers and engine coverage.
See the whole category
All 20 AI Visibility Monitoring listings with a sortable quick-comparison.