Frase vs Surfer

Which one should you pick?

Based on the published data, Frase has the lower published entry price ($39/mo vs $95/mo). Positioning also differs: Frase aims at Content teams and agencies, while Surfer targets Content teams and SEO agencies. There is no universal winner — shortlist by the engines you need, your budget, and whether you want to try before you buy.

What is Frase?

Frase runs a five-stage content loop: it captures the real questions visitors ask on a site through a widget called Frase Answers, researches and drafts articles in the brand's own voice, publishes to WordPress, Webflow, Sanity, Wix, or its own FraseCMS, then tracks how each page ranks on Google and where it gets cited across ChatGPT, Perplexity, Claude, Gemini, and Google AI. When a page starts losing rank, its Content Guard feature drafts a revision and waits for one-click approval before republishing.

Built for in-house content and SEO teams, and for agencies running the same loop across client sites. Plans run from Starter ($39/month, one site, 10 articles, 3 pages watched for decay) through Professional ($103/month) and Scale ($239/month, up to 10 domains) to a custom Enterprise tier with white-label reporting. Perplexity, Claude, and Gemini tracking are added only on Professional and Scale, not on Starter.

• Content Guard monitoring
• AI visibility tracking
• SERP analysis
• Content publishing
• AI citation tracking

Full Frase listing →

What is Surfer?

Surfer combines a content-optimization editor with an AI-visibility tracker. Writers get real-time scoring against competitor content — keyword density, structure, and readability targets — while a separate module tracks a set of AI prompts, from 25 up to 100 or more depending on plan, to show whether a brand gets mentioned in ChatGPT and other AI answers, alongside share-of-voice, sentiment, and cannibalization reports across a site's content.

Positioned for SEOs, content teams, and agencies producing high volumes of articles — testimonials describe scaling from one to several blog posts a day. Pricing spans Discovery (€49/month, 10 tracked pages) to Peace of Mind (€299/month, unlimited documents, 100 AI prompts), plus a custom Enterprise tier. AI-visibility tracking is only bundled from the Standard tier upward, so the entry plan covers content creation without AI-search monitoring.

• Content optimization
• Keyword research
• Competitor analysis
• Google Docs integration
• AI search tracking

Full Surfer listing →

Comparison compiled by the Geodeck editorial team from both vendors' live websites. Details change fast; always confirm on the official sites.