Gauge vs LLMrefs
Two AI Visibility Monitoring options side by side — published data only, hand-verified July 2026.
| Gauge | LLMrefs | |
|---|---|---|
| Category | AI Visibility Monitoring | AI Visibility Monitoring |
| Published pricing | Growth $599/mo (600 daily prompts), Enterprise custom | $79/mo (500 prompts, all engines), 7-day free trial |
| Free offer | Free trial | Free trial |
| AI engines covered | 7 (ChatGPT, Claude, Gemini, Perplexity, Copilot, AI Mode…) | 11 (ChatGPT, ChatGPT Search, AI Overviews, AI Mode, Gemini, Perplexity…) |
| Best for | Challenger and leading brands | Marketing teams transitioning to AI search |
| Headquarters | — | — |
Which one should you pick?
Based on the published data, LLMrefs has the lower published entry price ($79/mo vs $599/mo); LLMrefs lists the broader engine coverage (11 vs 7). Positioning also differs: Gauge aims at Challenger and leading brands, while LLMrefs targets Marketing teams transitioning to AI search. There is no universal winner — shortlist by the engines you need, your budget, and whether you want to try before you buy.
What is Gauge?
Gauge runs a set of prompts daily across six AI platforms (ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, and Microsoft Copilot; Claude and Grok require the Enterprise tier) and checks each answer for brand mentions and citations. It reports which content gets cited and where a brand is absent versus competitors, then its content engine generates and publishes articles targeting those visibility gaps, tracking afterward whether the published pages moved the numbers.
Growth costs $599/month for 600 prompts run daily (about 108,000 tracked answers monthly), 18 articles, and 10 seats, with a one-week free trial; Enterprise adds Claude/Grok tracking, unlimited articles and seats, and a dedicated analyst at custom pricing. The site features several customer case studies with large visibility gains, though these are self-reported and started from very different baselines.
- Monitor AI answers across platforms
- Analyze content cited and gaps
- Content engine publishes to CMS
- 18 publish-ready articles monthly
- Unlimited Ask Gauge agent chats
What is LLMrefs?
LLMrefs organizes tracking around keywords rather than individual prompts: for each keyword it auto-generates a set of fan-out prompts modeled on real AI conversations, then aggregates the resulting answers across engines (ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, and more) into per-keyword share-of-voice, average position, and citation counts. It also lists the source URLs each engine cites, so a team can trace which domains shape an answer, with geo-targeting across 20+ countries and 10+ languages.
At $79/month with a 7-day free trial, one subscription covers unlimited projects, domains, and team seats, tracking 500 prompts with weekly refreshed reports, CSV export, and API access — built for agencies managing several client brands under one account. Add-on tools include an AI crawlability checker, a Reddit-thread finder, and an llms.txt generator; the founder frames the focus as statistically significant rankings over the broadest platform list.
- Track keywords not prompts
- Share of voice and brand ranking
- Citation source tracking
- Auto-generated prompts from conversations
- Weekly AI visibility reports
Comparison compiled by the Geodeck editorial team from both vendors' live websites. Details change fast; always confirm on the official sites.
Frequently asked questions
Is Gauge better than LLMrefs?
Neither is universally better. Based on the published data, LLMrefs has the lower published entry price ($79/mo vs $599/mo); LLMrefs lists the broader engine coverage (11 vs 7). Positioning also differs: Gauge aims at Challenger and leading brands, while LLMrefs targets Marketing teams transitioning to AI search. There is no universal winner — shortlist by the engines you need, your budget, and whether you want to try before you buy.
How do Gauge and LLMrefs compare on price?
Gauge: Growth $599/mo (600 daily prompts), Enterprise custom. LLMrefs: $79/mo (500 prompts, all engines), 7-day free trial. Always confirm current pricing on the official websites.
What are alternatives to Gauge and LLMrefs?
The Geodeck AI Visibility Monitoring category lists 20 hand-verified options with a quick-comparison table covering pricing, free offers and engine coverage.
See the whole category
All 20 AI Visibility Monitoring listings with a sortable quick-comparison.