LLMrefs vs Otterly.AI

Which one should you pick?

Based on the published data, Otterly.AI has the lower published entry price ($29/mo vs $79/mo); LLMrefs lists the broader engine coverage (11 vs 7). Positioning also differs: LLMrefs aims at Marketing teams transitioning to AI search, while Otterly.AI targets marketing teams and SMEs. There is no universal winner — shortlist by the engines you need, your budget, and whether you want to try before you buy.

What is LLMrefs?

LLMrefs organizes tracking around keywords rather than individual prompts: for each keyword it auto-generates a set of fan-out prompts modeled on real AI conversations, then aggregates the resulting answers across engines (ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, and more) into per-keyword share-of-voice, average position, and citation counts. It also lists the source URLs each engine cites, so a team can trace which domains shape an answer, with geo-targeting across 20+ countries and 10+ languages.

At $79/month with a 7-day free trial, one subscription covers unlimited projects, domains, and team seats, tracking 500 prompts with weekly refreshed reports, CSV export, and API access — built for agencies managing several client brands under one account. Add-on tools include an AI crawlability checker, a Reddit-thread finder, and an llms.txt generator; the founder frames the focus as statistically significant rankings over the broadest platform list.

• Track keywords not prompts
• Share of voice and brand ranking
• Citation source tracking
• Auto-generated prompts from conversations
• Weekly AI visibility reports

Full LLMrefs listing →

What is Otterly.AI?

Otterly.AI describes itself as a content intelligence platform spanning AI prompt research, search-visibility monitoring, content auditing, and GEO optimization recommendations. It tracks brand mentions and citations daily across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot by default, with Claude, Google AI Mode, and Gemini available as add-ons. Its content-audit feature checks page crawlability and produces a prediction score for whether AI systems are likely to cite a given page, paired with content briefs meant to fix low-scoring pages.

Suited to solo marketers and small teams because plans scale mainly by prompt volume rather than by locking features behind tiers. Lite starts at $29/month for 15 tracked prompts, Standard is $189/month for 100 prompts with added API and MCP access, and Premium is $489/month for 400 prompts. Full engine coverage across Claude, Gemini, and AI Mode costs extra on every tier rather than being bundled in.

• AI Search monitoring and tracking
• Brand mention and position tracking
• Content audit and crawlability checks
• GEO optimization recommendations
• Multi-AI engine coverage

Full Otterly.AI listing →

Comparison compiled by the Geodeck editorial team from both vendors' live websites. Details change fast; always confirm on the official sites.